Privacy Notice

1. Overview

Lab Alley LLC (“Lab Alley,” “we,” “our,” or “us”) respects your privacy. This Privacy Notice explains how we collect, use, disclose, and protect your personal information when you visit www.laballey.com, purchase our products, or interact with us.

This Notice applies to all visitors, customers, and users of our site. By using our website, you agree to this Notice and to our Terms and Conditions.

2. Notice at Collection

We collect personal information for the business and operational purposes described below. The categories of information we collect may include:

    1. Identifiers: name, address, email, phone number, IP address, and account credentials.
    2. Commercial Information: products viewed, added to cart, purchased, or returned.
    3. Internet/Technical Activity: browsing data, device information, and interactions with our website.
    4. Geolocation Data: approximate location derived from IP address.
    5. Professional or Business Information: if you act on behalf of a company.

We do not sell or rent personal information to third parties for monetary or other valuable consideration. We retain information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and protect our rights. You have rights over your data, including to access, delete, or opt out of certain data uses. See Section 11 for details.

3. Information We Collect and Why

We collect personal information in the following ways:

    1. Directly from you: when you create an account, make a purchase, request information, or contact customer support.
    2. Automatically: through cookies, pixels, and analytics tools (see Section 5).
    3. From service providers: such as payment processors, shipping carriers, and logistics partners.

We use this information to:

    1. Fulfil orders and provide customer service.
    2. Process payments and prevent fraud.
    3. Send order confirmations, updates, and limited promotional emails (where permitted).
    4. Improve our website performance and product offerings.
    5. Comply with legal and regulatory obligations.

We do not use collected information to infer characteristics about you for behavioral or cross-context advertising.

4. Payment Information

Payments are processed through secure, PCI-compliant partners. Lab Alley does not store full credit card numbers or CVV codes.

5. Cookies, Pixels, and Tracking Technologies

We use cookies and similar technologies to operate our website and improve your experience.

a. Categories of Cookies

i. Essential Cookies – necessary for shopping cart, checkout, and security.

ii. Analytics Cookies – help us understand how visitors use our site (e.g., Google Analytics, Microsoft Clarity).

iii. Marketing Cookies – enable limited advertising and retargeting only with your prior consent.

 b. Consent and Control

i. Non-essential cookies (analytics or marketing) are blocked by default and activated only after you provide consent through our cookie banner or settings center.

ii. We honor Global Privacy Control (GPC) browser signals as opt-out requests where required by law.

c. Meta Pixel and Analytics

When enabled by consent, we may use the Meta (Facebook) Pixel and other analytics tools to understand website traffic and measure ad performance. These tools are configured to avoid capturing sensitive or identifying data (such as names, email addresses, or payment information).

d. Session Replay Tools

If session replay or heatmap tools (such as Microsoft Clarity) are used, we mask or exclude input fields to prevent recording of personal or sensitive information.

6. Disclosures to Service Providers

We share information only with trusted service providers and contractors that help us operate our business—for example:

i. Order fulfillment and shipping carriers.

ii. Payment and fraud-prevention providers.

iii. Email, SMS, and marketing automation services (used only per your consent).

iv. Analytics and performance partners.

These service providers are bound by written contracts that restrict their use of data to providing services for Lab Alley. We may also disclose information when required by law, to comply with court orders, or to protect our rights and safety.

7. Sale and Sharing of Personal Information

Lab Alley does not sell or share personal information as those terms are defined under the California Consumer Privacy Act (CCPA/CPRA) or any other U.S. privacy laws.

i. We do not exchange or disclose personal information for monetary value or other valuable consideration.

ii. We do not “share” personal information for cross-context behavioral advertising or targeted ad profiling.

iii. Any use of analytics or advertising cookies occurs only after consent and within service-provider relationships that restrict independent use.

8. Data Retention and Minimization

We retain personal information only as long as necessary for the purposes described in this Notice:

i. Order and account information: retained up to 7 years (for tax and recordkeeping).

ii. Analytics data: 13 months.

iii. Marketing contact data: until you unsubscribe or after 24 months of inactivity.

After the retention period expires, we securely delete or de-identify your information.

9. Data Security

We use industry-standard administrative, technical, and physical safeguards to protect personal information from unauthorized access, alteration, or disclosure. This includes SSL encryption, restricted access, and regular system testing.

10. Children’s Privacy

Our website and products are not directed to children under 16 years of age, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, contact privacy@laballey.com and we will promptly delete it.

11. Your Privacy Rights

Depending on your location, you may have the right to:

i. Access the personal information we hold about you.

ii. Request deletion of your personal information.

iii. Request correction of inaccurate information.

iv. Opt out of any data sharing or targeted advertising (though Lab Alley does not sell or share information).

v. Receive confirmation of our data practices.

Submit requests through by emailing privacy@laballey.com. We will verify your identity before processing. We will not discriminate against you for exercising your privacy rights.

12. International Transfers

Lab Alley is based in the United States. If personal information is transferred across borders, we ensure it is protected under appropriate legal safeguards, such as standard contractual clauses where applicable.

13. Changes to This Notice

We may update this Notice periodically to reflect changes in our practices or legal requirements. Lab Alley reserves the right to change this Privacy Policy at any time. The revised policy will be posted on our website for visitors to review.

14. Additional Domestic and International Privacy Policies

 

15. Contact Us

For questions about this Privacy Notice or to exercise your rights, contact:

Email: privacy@laballey.com
Mail: Lab Alley LLC
12501 Pauls Valley Road, Suite A
Austin, TX 78737
United States