Lab Alley Loyalty Program
The more you order, the more you save. Every account starts as an insider -- as your annual purchases grow, you automatically move up to bigger discounts, dedicated support, and exclusive perks. No enrollment needed.
Levels are based on your paid order revenue over the past 12 months, reviewed monthly.
LOYALTY LEVELS AT A GLANCE
| LEVEL | YOU QUALIFY AT | YOUR SAVINGS | SIGNATURE PERK |
|---|---|---|---|
| Insider | New / under $10K per year | MSRP pricing | Autoship & promotions eligible |
| Core | $10K+ per year | 7.5% off | Custom pricing & blanket PO available |
| Core+ | $20K+ per year | 10% off | Priority technical support |
| Enterprise | $40K+ per year | 12.5% off | Dedicated Customer Success Rep + free samples |
| Enterprise+ | $80K+ per year | 15% off | Dedicated Success Manager + stock priority |
Full Benefit Breakdown
Insider
Free •︎ everyone starts here
MSRP
- Standard MSRP pricing
- Autoship & promotions eligible
- Ask a chemist support
Core
$10K+ / year
7.5% off
- Volume & custom pricing available
- Blanket PO available
- PO submittal online
- Technical support (Quality & Chemist)
Core+
$20K+ / year
10% off
- Volume & custom pricing available
- Blanket PO available
- Technical support (Quality & Chemist)
Enterprise
$40K+ / year
12.5% off
- Designated Customer Success Rep
- Product samples (2 chemicals/yr
- Annual business forecasting
- Onsite meetings by appointment
Enterprise+
$80K+ / year
15% off
- Desginated Customer Success Manager
- Product samples (up to 8/yr)
- Early product alerts & stock priority
- Yearly business review
How Levels Are Determined
- Levels are based on your paid order revenue (including shipping & tax) over the trailing 12 months.
- Refunds reduce qualifying revenue; canceled orders never count.
- New accounts start at Insider and move up automatically — no sign-up required.
- Level changes take effect the month after you qualifiy, and are reviewed monthly.
- Autoship customers automatically receive whichever is better; their Autoship discount or theri loyalty discount (not both).
Product Exclusions
Some Products are excluded from loyalty-level discounts, including MAP-restricted items and select volume/custom-priced products. Full exclusions are listed in the Program Terms & Conditions.
(Pending final MAP exclusion decision.)
Frequently Asked Questions
How do I know what level I'm at?
Your current loyalty level appears next to My Account when you're loggin in, along with your savings and benefits.
Do I need to sign up for the Loyalty Program?
No — every account is automatically enrolled starting at the insider level based on your order history.
Can I lose my loyalty level?
Levels are reviewed monthly based on trailing revenue, so a level can adjust if purchasing acitivity changes significantly.
Does my autoship discount stack with my loyalty discount?
No — you'll automatically receive whichever discount is better, Autoship or loyalty level. They are not combined.





