Cookie Policy

1. Overview

Lab Alley LLC (“Lab Alley,” “we,” “our,” or “us”) uses cookies and similar technologies to operate and improve our website www.laballey.com (“Site”).
This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

This Policy should be read together with our Privacy Notice.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function properly, remember your preferences, and provide insights into how visitors use the site.

Cookies may be:

  • First-party cookies: set by Lab Alley.
  • Third-party cookies: set by service providers (e.g., analytics or advertising partners).

Some cookies are essential for our website to function, while others are optional and used only with your consent.

3. How We Use Cookies

We categorize our cookies and similar technologies as follows:

(a) Strictly Necessary Cookies

These cookies are essential for basic site operations—such as adding products to the cart, checking out, or logging into your account.
They do not store any personally identifiable information and cannot be disabled through our cookie banner.
Examples:

  • Shopify platform cookies (session ID, cart ID).
  • Security and authentication cookies.
  • Load-balancing and fraud-prevention cookies.

(b) Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website so we can improve user experience and site functionality.
They collect aggregated, anonymous information such as which pages are visited most often or if users encounter errors.
Examples:

  • Google Analytics 4 – measures website usage and traffic sources (anonymized IPs).
  • Microsoft Clarity – provides anonymized heatmaps and session analytics with masked input fields.
  • Zoho PageSense – site performance testing and analytics.

Consent requirement: Analytics cookies load only after you opt in via the cookie banner or settings.

(c) Functional Cookies

These cookies remember your choices and preferences (e.g., language, region, or cart contents) to personalize your experience.
Examples:

  • Preference cookies for saved carts and shipping options.
  • Login session cookies that keep you signed in.
  • Zonos cookies for international checkout options and currency detection.

(d) Marketing and Advertising Cookies

These cookies help us deliver relevant marketing messages and measure campaign performance. They may track how you interact with our ads or emails to help us improve offers and communications.

Examples:

  • Meta (Facebook) Pixel – tracks events such as PageView, AddToCart, and Purchase for ad measurement.
  • Google Ads Conversion Tracking – measures effectiveness of our Google advertising.
  • Postscript – supports SMS message delivery and campaign analytics (non-identifying device information only).

Consent requirement: These cookies are disabled by default and will only load if you explicitly opt in.
We configure all advertising tools not to capture personal form fields, payment details, or sensitive data.

4. No Sale or Sharing of Personal Information

Lab Alley does not sell or share personal information as defined by the California Consumer Privacy Act (CCPA/CPRA) or other U.S. privacy laws.
We use advertising and analytics partners as service providers under contract, and any data shared with them is limited to the purposes described above.

You can confirm this by visiting our Privacy Notice or contacting us at privacy@laballey.com.

5. Managing Your Cookie Preferences

You control how cookies are used:

  • Cookie Banner: When you first visit our site, you can accept or decline non-essential cookies through the Avada cookie banner.
  • Browser Controls: You can delete or block cookies in your browser settings.
  • Global Privacy Control (GPC): We honor GPC signals as opt-out requests for advertising cookies.

If you disable cookies, some parts of the website (e.g., checkout) may not function correctly.

6. Data Retention

  • Essential cookies: session-based or up to 12 months.
  • Analytics cookies: up to 13 months.
  • Marketing cookies: up to 12 months (renewed only with renewed consent).

After expiry, cookies are automatically deleted or anonymized.

7. Updates to This Cookie Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Lab Alley reserves the right to change this Cookie Policy at any time. The revised policy will be posted on our website for visitors to review.

8. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, contact us at:

Email: privacy@laballey.com 
Mail: Lab Alley LLC
2501 Pauls Valley Road, Suite A
Austin, TX 78737
United States